Arty is a electropop artist who lives New York. He not only sings but produces and writes music as well.
Arty is an unsigned artist which means that he has no company to help him market his music and that he alone holds the rights to it. Understanding this is important to me to make sure I am getting permission to make the music video from the right person and therefore am not breaching any copyright infringement.
Arty describes himself as a insperational person who draws his thoughts from the people he has come to know and his experiences living in different parts of the world.While living in New York, ARTY gained exposure to new sounds and techniques of New York’s eclectic musical scene in comparison to living in Europe where he was greatly influenced by artists such as Martina Topley-Bird and Jens Lekman from Stockholm, who changed the way ARTY looks at his poetry. Although ARTY’s music is considered electropop music, he firmly believes in his music’s ability to alter and go beyond the typical framework of any one genre.
I chose Arty because I feel he has real talent and that if more people get to know his music he could become a real contender in todays charts. The Song I have Chosen of Arty's is Heat. I chose this song not only because it sounds good but because it describes the hot and energetic feeling people get from electropop music.
Now I have the Song and the Artist it is time to conduct some audience research and to to begin planning my music video.
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