Tuesday 20 September 2011

Electropop analysis 3 Kid Cudi vs. Crookers - Day 'n' Night



My third and final analysis video is Day 'n' Night by Kid Cudi. I chose this video because it shows a more prerogative side of electropop music. It shows the fact that the main audience of electropop music 14-30 like something that is upbeat and that they can dance along to. We saw part of this displayed in the video where Nero talks about breaking free. Kid Cudi shows it too in his video by making a narrative where he looses himself in his dreams. The video features Cudi who is acting as a shop worker late at night falling asleep dreaming of his desires (which in particular include women).

Like the videos before it has a short intro explaining the narrative and then the beat/lyrics come in after. In addition, another similarity is that the video tries to be humorous like in the David Guetta video where the old people are dancing. Instead Cudi expresses this humor by having a magical pen that takes woman's clothes of when you press the top. However unlike in the other videos there is no love scene and the video is more focused on having a good time.




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