Saturday 17 September 2011

Electropop analysis 2 Nero - Promises


The second video I will be analyzing is Promises by Nero. I chose this video because it shows a lot of familiar techniques used in the electropop genre. In the first few seconds of the video for example there is a little intro to the the narrative in the video which is shown without music. This was the same case in the video I talked about previously by David Guetta and Chris Willis. This technique seems to be used a lot in the electropop genre to explain what the video and song is about since most of the video's are narrative based.

Contrasting the video to the lyrics, we can see they are very much connected. In the video Nero talks about breaking free this is shown in the video by the woman who is forced to take tablets to stop her from feeling stops taking them and essentially breaks free from the toxin that is stopping her from feeling. Once again like in the David Guetta video we can see the main focus of the video is on a woman adding the the idea of the male gaze.

However, unlike in the last video we saw Nero takes more of a role in the video. We see her a number of times in the video singing the lyrics. This was unlike the David Guetta video where the singer or Guetta weren't featured much at all and the characters were miming the lyrics. The funky style has although been kept the same with characters wearing big chunky glasses and doing robotic dance moves while in a army kind of building.

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