Electropop analysis 1 David Guetta - Love is Gone

The first video I have chose to analyse is Love is gone by David Guetta. I chose this video because it has the funky kind of style you expect from a electropop genre. What I mean by this is even though it sticks to some boy/girl love drama you see in most video's it try's to make it humorous by having people do weird things.  For instance, in the video people start dancing in cafe which you would expect to see. But in addition if you look at the types of people dancing it is not just the typically young but also the elderly as well. An example of this is when the old lady starts jumping up and down while playing the drums. The video challenges the modernist idea that everything can be explained by making people do unusual things. For example when the police officers are kissing in public with their hands all over each other. Whereas in real life we would expect police offers to be much more professional about their relationships.


 Another thing I noticed in the video was that the artist does not take a key role in the video. David Guetta is only featured once in the video for a brief second and Chris Willis is not featured at all. Instead the people in the video mime some of the lyrics to look like they are singing it. This is a key concept of most electropop videos and one I will look to include when I make my own video.

Contrasting the video to the lyrics we can see that they have a positive and relationship. What I mean by this is that when Chris Willis says "What are we supposed to do after all that we've been through?" the girl in the video has her hands on her head crying because she doesn't know what to do about the problems she has with her boyfriend. On the other hand though when the chorus "Love is gone" is being sang people are dancing and it shows the clip of the police offers kissing which contrasts the lyrics.

To conclude this video has added to the idea of the male gaze which is a concept created by Laura Mulvey which states that most things we watch are from a heterosexual male's perspective. This video's adds to the male gaze because the prime focus of the video is on a very pretty woman who has just fell out of love with her boyfriend.